We developed an illustration language for Cleartrip, a global online travel agency.
These unique illustrations uphold the brand’s values by uncovering originality through liberated imagination. The illustration style provides the freedom to be unbound and limitless, thanks to its modular design system and easy adaptability. To support this language, we created a library of over 125 illustrations.
Collaborator: Vinit Gaikwad
A diverse range of characters, aiming to resonate with Cleartrip's target audience. Our focus was on evoking positive emotions such as excitement, surprise, and fun.
Aligning with Cleartrip's value of liberated imagination, we developed a scene illustration style that blends images with illustrations. This unique approach adds a distinctive touch to the travel brand, where images of travel and places are widely used. It offers greater creative freedom and opportunities, allowing us to combine images and illustrations without compromising either.
Spot illustrations for digital platforms that are fun, exciting, and depict the travel world.
Each illustration captures the essence of adventure and exploration, aiming to engage and inspire the audience. These spot illustrations add creativity and vibrancy, enhancing the user experience.
